HELLO!

I'm Erin McMichael

I have a deep understanding of communications and website design, backed by 7 years of hands-on experience in digital marketing and nonprofit website management.

My ability to design, manage, and optimize online communications ensures that your message not only reaches the right audience but leaves a lasting impact. With a strong foundation in UI/UX principles, content strategy, and brand storytelling, you’ll find my skills, creativity, and grit to be exactly what you need to help you achieve — and exceed — your goals.

I’m passionate about building meaningful connections through thoughtful design and strategic communication, and I’m excited to bring that energy to your team.

REMOTE + HYBRID
EXPERIENCE

Check out my LinkedIn Profile

REMOTE SKILLS

Digital Communication Platforms | Email Marketing | UI/UX Design | HTML/CSS | Wireframing & Prototyping | Domain Setup & Hosting Configuration | Content Strategy Development | CMS | SEO & Copywriting | Content Creation | Social Media Management | Graphic Design | Campaign Data Analytics

PROFESSIONAL SKILLS

Fundraising Event Coordination | Donor Development | Sponsorship Negotiations | Business Management | Staff Supervision

DIGITAL TOOLS

WordPress | Webflow | Wix | Weebly | Squarespace | Github | Yoast | Figma | Canva | Adobe Creative Suite | Visual Studio Code | Google Workspace | Mailchimp | Slack | Monday | Trello | Discord | GA4

SOFT SKILLS

Tech-Savvy | Project Management & Timelines | Client Needs Assessment | Cross-Functional Team Collaboration | Creative Direction & Feedback Implementation | Relationship Building | Self-motivated | Attention to Detail | Cross-Cultural Literacy

EDUCATION

Bachelors of Arts in Psychology
‍University of California, Los Angeles, 2009
‍
‍Associates in Web & Interaction Design
‍Sierra College, Nevada City, In Progress

EDUCATION & COMMUNICATIONS MANAGER

‍Nevada County Cannabis Alliance
2023-present
  • Design and manage websites and newsletters to enhance engagement and communication
  • Strengthen partnerships through membership & sponsorship management
  • Coordinate educational programming and host monthly educational webinars
  • Achieve targeted financial goals through fundraising event coordination, and secure funding through grant writing support
  • Manage social media account of 3,000+ followers

DIGITAL MARKETING MANAGER

The Foundation for Intentional Community
2023-2025
  • Remotely designed media to support ads, emails, podcast, merchandise, and website
  • Engaged a subscriber base of 40,000 through targeted email marketing campaigns
  • Tracked and analyzed data to optimize campaign performance
  • Created SEO-driven content and compelling copywriting
  • Supported WordPress website design and UX improvements
  • Raised $35,000 for 2024 EOY Campaign as a result of communications strategy

WEBSITE DESIGNER

Mid Atlantic Cohousing | 2023 contract
  • Redesigned nonprofit website to modernize branding & improve user experience
  • Set up domain, hosting, SEO & composed site messaging to support outreach goals

BUSINESS MANAGER

American Planning Association | Maryland Chapter
2017-2018
  • Digitally developed and maintained website and created graphics
  • Designed newsletter and managed subscriber base

WAYS TO CONTACT ME

Phone: 757.218.4763
Email: erin.mcmichael@gmail.com

Website designed by Erin McMichael
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Video by MART PRODUCTION